TERROIR emerged from a series of conversations in regard to the potential for architecture to open up question of cultural consequence in relation to our contemporary condition. 

The practice explores how architecture mediates what were traditional cultural relationships between people and between people and their world in a globalised condition where the very idea of cultural boundaries has been fundamentally questioned because of the interactivity of society and capital at a global level. 

It is the view of TERROIR that in this interconnected global circumstance, architecture cannot rely on a fixed and singular cultural condition but needs to engage with complex interconnected and overlapping systems.

An effective role architecture can play in this context is to ask questions of those relationships and to make propositions about those relations specific to the multiple contexts gathered in any one project. 

These questions are asked via a rigorous research process which commences every new project. 

Specific research generates a body of knowledge which in turn becomes the theoretical engine for every project. 

The important point here is that for TERROIR, the architectural project includes the discussions, lectures, research, exhibitions and explorations that work through these issues. 

Thus we believe that the practice of architecture is the production of knowledge.

Projects do not sit in isolation but are sites both where this knowledge is generated and where this ever increasing body of knowledge is deployed.